Investing in your own company.
What do we mean by that?
You as a business owner know your product.
You may even already have a great store or shop location.
Great!
But there is far more
to it than that.
Let me explain.
Let me use Starbucks as an example.
Consumers are more willing to go to them than another company. Why?
✓ They understand that people are ruled by convenience
and demand.
✓ They receive great, friendly service.
✓ The atmosphere of each location is kept clean, is visually
appealing, is comfortable and appropriate for meetings
and long stays by patrons.
✓ Their advertising is everywhere, so they have top of mind
of the consumers.
Now, your store, is it on par?
Do you know the basics of what it needs
so that it can have that competitive edge?